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Fitness Technology Consulting & Advisory

I help technology companies enter the fitness industry — and help fitness businesses leverage technology to grow. 20+ years of experience. Based in Carlsbad, CA. Available nationwide.

Amie Boring

About FitTech Services

I've spent 20+ years working in fitness technology — first inside some of the industry's largest organizations, and now as an independent consultant through FitTech Services.

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My expertise spans both technology and business strategy, with experience in application development, systems integration, P&L management, and translating business financials into technology investment decisions.

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I work with technology companies entering or growing within fitness, fitness operators who need senior technology counsel, and investors evaluating fitness technology assets.

How I Can Help

I work with technology companies, fitness operators, and investors -

bringing both technical depth and business strategy to every engagement.

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Fitness Vertical Strategy

Helping technology companies define their path into fitness — use case definition, platform assessment, build vs. buy analysis, and go-to-market planning.

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Technology Consulting & Delivery

Strategic advice on technology selection, mobile app delivery, workflow automation, and system integration — focused on member experience and operational efficiency.

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Technology Assessment

Evaluating fitness technology platforms for scalability, risk, and growth readiness — helping investors make informed decisions.

Let's Talk

Interested in working together?  Schedule a consultation or send a message and I'll be in touch.

Or schedule a consultation directly ->

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